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 “Brand” - it's more than your logo and tagline…it is a collection of perceptions about your business. It represents what customers can expect from your business. How does your brand shape up?
The logo provides the visual identity of your business. The tagline helps tell how we should feel about your business. It should highlight a single dynamic element of your business. The logo and tagline are often the first point of contact customers have with your business…so they are a key force in creating the way your business is perceived. Some basic steps to developing a brand for your business. Step 1
Imagine your business on its very best day. - Think of outstanding attributes
- What are the values and benefits
Step 2
Create your messaging framework. - Develop the tagline and 1-3 key messages
Step 3
Develop the foundations of the brand 1Mission: your business’s reason for being 2Vision: a clear picture of your business’s future 3Values: what do you believe in 4Story: an oral narrative that meaningfully summarises the essence of the brand 5Positioning: what is your competitive advantage? A meaningful difference between you and your competitors. 6Personality: what is your business’s personality? This can be conveyed via your manner, tone, look, feel, relationships with staff and customers Contact e:dit studio to discuss your business branding + logo design needs. You can view our logo design portfolio here. |
