Promoting through print - brochures, postcards, flyers

Marketing is not about the "medium", it is about getting and keeping customers. Printed marketing material such as brochures, flyers, postcards and magnets are ideal for having promotional or sales literature to hand out to customers and prospects.

euler:design it can help you determine whether your business, product and/or service as well as your customers and prospects could benefit from printed marketing material. You should consider printed material for these reasons:

Credibility

• People generally expect a "real" business to have printed material. Professionally designed and printed literature adds to this and likewise bad quality design can detract from your credibility.

Convenience

• Printed promotionals allow prospects and customers to take you anywhere and read about you anytime.

Reinforcement

• Printed material is great for reinforcing your marketing message and supporting other marketing mediums - advertising, online marketing and direct mail.